I have never understood the idea that large LMs are uniquely positioned to enable the propagation of disinformation. Let us stipulate, for sake of argument, that large LMs can generate high-quality disinformation and that its artificial quality (i.e., not generated by human writers) cannot be reliably detected either by human readers nor by computational means. At the same time, I know of no reason to suppose that large LMs can generate better (less detectable, more plausible) disinformation than can human writers. Then, it is hard to see what advantage there is to using large LMs for disinformation generation beyond a possible economic benefit realized by firing PR writers and replacing them with “prompt engineers”. Ignoring the dubious economics—copywriters are cheap, engineers are expensive—there is a presupposition that disinformation needs to scale, i.e., be generated in bulk, but I see no reason to suppose this either. Disinformation, it seems to me, comes to us either in the form of “big lies” from sources deemed reputable by journalists and lay audiences (think WMDs), or increasingly, from the crowds (think Qanon).